Amanda Zongor (American, b. 1997) is a graphic designer who explores an approach to psychogeography which pushes an individual to observe their physical surroundings. Her work confronts topics of mental health, consumerism, commercialism, and identity.
She resides in Chattanooga, Tennessee, continuing her education while working. Zongor applies observations and experiences with digital mediums to form personal narratives that critique the beauty industry while leaving the viewer to question their own identity.
Zongor will receive her BFA in Graphic Design from the University of Tennessee at Chattanooga. She is continuing to work at Compass Auctions with the marketing team as a designer here in Chattanooga, Tennessee. Her thesis work is on view in the 2022 BFA Senior Thesis Exhibition at the Institute of Contemporary Art.
Images from “Amanda Zongor,” 2022
As a woman, in my own experience, I am held to a certain standard. I must dress to impress, color my hair when the roots grow out, wear makeup to feel beautiful, or act a certain way. I feel as though I must fill a mold that has been shaped before I was even born.
I became intrigued by women’s magazines at a young age. Standing in line at the grocery store with my mom, I’d see Cosmopolitan or People magazine and flip through the pages. I became in awe with the beautiful, picture-perfect woman smiling before me. She was everything that I was not. Smooth skin, flawless hair, the perfect body, so I thought.
I began to question who I am versus who I should be. If these idolized figures were accepted, then I must change myself to be more like them. As magazines snatched my attention, so did social media platforms. The constant overflow of manipulated images continued to confront me. I began to take bits and pieces of other women to design the perfect me.
When I design a new me, I’ll finally be accepted.