Coastal Roads Photo + Film is a business near and dear to my own heart. It is a business that my husband and I started a little over a year ago to use as a way of connecting with other couples in a similar stage of life as ourselves. Photography and film allow us to document moments and memories in ways that no other art form can. The raw emotions, warm moments, and rad love stories we have been able to capture have truly warmed our hearts and we cannot wait to document so many more. Our goal is to keep all moments centered around the love of Jesus Christ, create genuine connections with individuals, and make couples feel completely themselves in front of the camera. I chose to rebrand our business in order to expand upon my love for people and passion for design. This unique situation of branding my own business has allowed me to view the project through both a designer and client lens and seek answers to some of the most fundamental design and branding questions. By looking at this branding project as a whole, it has allowed me to appreciate the small details in form, and to create a cohesive packaged design, but to also view clients as part of the process. My hope is that these assets provide a richer context for Coastal Roads Photo + Film and our true mission and passion behind capturing all of the love stories.